A quote from Mr. Mendelson.
Do you spend a lot of time on the computer? Are you "Web-savvy"? Savvy enough to know that social media is bullshit? Well, thanks to a new book whose title declares this fact, we can learn why this is so. I found out about B.J. Mendelson, author of Social Media is Bullshit` on Twitter around 2009. I saw a tweet that said something to the effect of "Find out why Twitter isn't working" and clicked on the link. It took me to an article by Mendelson. In it, he discusse... [Read more]
Later this year - September to be exact - there will be a book published about social media. This one won't be like the rest, though. Its title, "Social Media is Bullsh*t", pretty much says it all. As you might imagine, author BJ Mendelson isn't interested in being one of the ever-growing in-crowd of marketers and SEOs who bombard us daily with "data" on how social media is changing our lives. Nor will you find him guest posting on the myriad optimistic tech blogs who seem to have some invisible... [Read more]