Later this year - September to be exact - there will be a book published about social media. This one won't be like the rest, though. Its title, "Social Media is Bullsh*t", pretty much says it all. As you might imagine, author BJ Mendelson isn't interested in being one of the ever-growing in-crowd of marketers and SEOs who bombard us daily with "data" on how social media is changing our lives. Nor will you find him guest posting on the myriad optimistic tech blogs who seem to have some invisible... [Read more]

I can’t remember who first “invited” me to Google Plus when it was still in beta, but I was excited to join the latest social media site and see what is was all about. Of course, as is the case with many Google+ early adopters, I was initially discouraged after finding that most of my Facebook friends weren’t on Google+. With no one to talk to, my Google Plus account remained dormant for a few months. A skeptical person by nature, I figured that Google was trying to reinvent Facebook and fail... [Read more]