Later this year - September to be exact - there will be a book published about social media. This one won't be like the rest, though. Its title, "Social Media is Bullsh*t", pretty much says it all. As you might imagine, author BJ Mendelson isn't interested in being one of the ever-growing in-crowd of marketers and SEOs who bombard us daily with "data" on how social media is changing our lives. Nor will you find him guest posting on the myriad optimistic tech blogs who seem to have some invisible... [Read more]

Are You a Guru, a Sherpa, or a Ninja? Just a few years ago that question would have made no sense, or seemed abstract and a little crazy at best. Nowadays, thanks to all the "rock star geeks"* and "Brogrammers"** out there, if you're involved in things Webby you have to be one or the other. Or the other. Especially if you're in the SEO or social networking biz. Every social network has been relentlessly scrutinized for evidence of some kind of ROI, and every half-baked "expert" has crawled from ... [Read more]