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On top of being an all-star comedian, Louis is proving to be a savvy businessman as well. He’s adopted a fan-based business model with regards to selling his recorded performances or upcoming tickets. He sold streaming and downloadable copies of his Live at the Beacon Theater for a flat fee of $5 from his website, essentially making the copies so cheap that pirating the performance wasn’t worth it. That performance alone generated over $1 million dollars for C.K., which was promptly divvied out to his staff and charities. He’s also reinventing the notion of "respecting his audience". When people order his performances they are not signed up for any marketing emails by default. Instead, buyers can decide between "Yes, I’d like to receive further emails about Luis C.K. things" or "No, leave me alone forever, you fat idiot." The result is hardcore fans comprise his mailing lists, ensuring successful marketing email campaigns from C.K. down the road.
While Louis C.K. is more established in the realm of comedy, other comedians are getting a foothold with national audiences. Amy Schumer, star of her own Comedy Central show, Inside Amy Schumer, is starting to take off as well. The comedian’s brash style of comedy may come as a gut-check to anyone who is even slightly prudish, but she’s clearly resonating with her audience, bringing her one-hour stand-up special to #2 in Comedy Central’s lineup. Her success is not limited to Comedy Central, with multiple appearances on the late night tour such as Jimmy Kimmel Live, Conan, and Late Night with Jimmy Fallon, she is clearly in high demand.
Aziz Ansari is another comedian that has made strong headway in recent years. He’s most likely known for his role alongside SNL’s, Amy Poehler in Parks and Recreation, but he is also a well-established stand-up. His specials include Intimate Moments for a Sensual Evening, Dangerously Delicious (available exclusively on his website), and Buried Alive, which premiered on Netflix in 2013.
So is there a way to gather any of these comedians in one place? Will Ferrell found a way with his company’s Funny or Die: Oddball Comedy Festival. While the comedians in attendance varies between venues, stars such as Louis C.K., Sarah Silverman, Aziz Ansari, Jim Gaffigan, Bill Burr, Jeff Ross, Jim Jefferies, Marc Maron, Whitney Cummings, and many more are expected to perform. The tour starts in early August in Tampa, Florida, and continues through the end of September. Tickets for this event are likely to move quickly so get them now!
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